A brand is an intangible asset of a business, and helps in differentiating between a company’s book value and market value. Calculating the value of a brand is not simple, because due to its intangible nature, the power of a brand can be difficult to translate to a balance sheet.
Knowing the brand value is fundamental for every company to know its brand value and there are a number of methods to measure the brand value of a company, but in this work, we are not going to focus on how to measure the brand value, but we are going to present the world’s largest companies by brand value. Let’s see now the ranking 2020 of the largest companies in the world by brand value.
The total brand value of the 30 largest brands in the worlds is 2.863,9 billion USD. In the ranking 2020 there are 13 U.S. companies, 10 Chinese companies, 3 German companies, 1 Japan company, 1 company from Netherland, 1 company from Saudi Arabia and 1 Korean company.
At the top 4 places of the ranking there are four U.S. companies. The world’s largest company by brand value is Amazon with 220,8 billion USD, followed by Google with 159,7 billion USD, Apple with 140,5 billion USD and Microsoft with 117,1 billion USD. In the last three places of the ranking there are Starbucks with 41 billion USD, Wells Fargo with 40,9 billion USD e BMW with 40,5 billion USD.
| Rank | Company name | Brand value |
| 1 | Amazon | 220,8 |
| 2 | 159,7 | |
| 3 | Apple | 140,5 |
| 4 | Microsoft | 117,1 |
| 5 | Samsung | 94,5 |
| 6 | ICBC | 808,8 |
| 7 | 79,8 | |
| 8 | Walmart | 77,5 |
| 9 | Ping An | 69,1 |
| 10 | Huawei | 65,2 |
| 11 | Mercedes-Benz | 65,1 |
| 12 | Verizon | 63,7 |
| 13 | China Construction Bank | 62,6 |
| 14 | AT&T | 59,1 |
| 15 | Toyota | 58,1 |
| 16 | State Grid | 57,0 |
| 17 | Disney | 56,1 |
| 18 | Agricultural Bank of China | 54,7 |
| 19 | 54,2 | |
| 20 | Bank of China | 50,6 |
| 21 | The Home Depot | 50,5 |
| 22 | China Mobile | 49,0 |
| 23 | Shell | 47,5 |
| 24 | Saudi Aramco | 46,8 |
| 25 | Volkswagen | 44,9 |
| 26 | YouTube | 44,5 |
| 27 | Tencent QQ | 44,1 |
| 28 | Starbucks | 41,0 |
| 29 | Wells Fargo | 40,9 |
| 30 | BMW | 40,5 |
The data used in the ranking of the world’s largest companies by brand value are expressed in billions of USD and have been collected from the last report of Brand Finance Global 500.