The brand value is very important for the future of any company, because it expresses the strength of a brand on the market. It is an intangible value and does not represent the value of the company, which would obviously be a much greater value.
Given its importance, in this this article we are going to present the ranking of the most valuable brands in the world in 2019. Let’s now see which are the top 25 brands worldwide.
The total value of the top 25 most valuable brands worldwide is about 1,886 billion USD. In the ranking of the 25 most valuable brands in the world in 2019, China dominates the world ranking by number of companies. There are 11 Chinese companies, 10 US companies, 2 German companies, 1 Korean company and 1 Japanese company.
After years of undisputed domination by Google and Apple, Amazon has surpassed the two big hi-tech companies and has become the most valuable brand in the world. Amazon has a brand value of 188 billion USD, followed by Apple with 154 billion USD and Google with 143 billion USD. The fourth place is occupied by Microsoft with 120 billion USD, while THE fifth place is occupied by Samsung with 91 billion USD.
Deutsche Telecom ranks second to last among the ranking of the top 25 most valuable brands in the world with 46.3 billion USD. Instead, in the last place is Disney with 45.8 billion USD.
| Rank | Name | Brand value | Country |
| 1 | Amazon | 188 | USA |
| 2 | Apple | 154 | USA |
| 3 | 143 | USA | |
| 4 | Microsoft | 120 | USA |
| 5 | Samsung | 91 | South Corea |
| 6 | AT&T | 87 | USA |
| 7 | 83 | USA | |
| 8 | ICBC | 80 | China |
| 9 | Verizon | 71 | USA |
| 10 | China Construction Bank | 70 | China |
| 11 | Walmart | 68 | USA |
| 12 | Huawei | 62 | China |
| 13 | Mercedes-Benz | 60 | Germany |
| 14 | Ping An | 58 | China |
| 15 | China Mobile | 56 | China |
| 16 | Agricultural Bank of China | 55 | China |
| 17 | Toyota | 52 | Japan |
| 18 | State Grid | 51 | China |
| 19 | Bank of China | 51 | China |
| 20 | 51 | China | |
| 21 | Tencent | 50 | China |
| 22 | Home Depot | 47 | USA |
| 23 | Taobao | 47 | China |
| 24 | Deutsche Telecom | 46 | Germany |
| 25 | Disney | 46 | USA |
The data used in the ranking of the most valuable brands worldwide are expressed in billions of USD.