The world’s most valuable brands 2020

A brand is an intangible asset of a business, and helps in differentiating between a company’s book value and market value. Calculating the value of a brand is not simple, because due to its intangible nature, the power of a brand can be difficult to translate to a balance sheet. Knowing the brand value is fundamental for every company to know its brand value and there are a number of methods to measure the brand value of a company, but in this work, we are not going to focus on how to measure the brand value, but we are going… Continue reading

The rank of the most valuable brands worldwide

The brand value is very important for the future of any company, because it expresses the strength of a brand on the market. It is an intangible value and does not represent the value of the company, which would obviously be a much greater value. Given its importance, in this this article we are going to present the ranking of the most valuable brands in the world in 2019. Let’s now see which are the top 25 brands worldwide. The total value of the top 25 most valuable brands worldwide is about 1,886 billion USD. In the ranking of the… Continue reading