The world’s most valuable brands 2020

A brand is an intangible asset of a business, and helps in differentiating between a company’s book value and market value. Calculating the value of a brand is not simple, because due to its intangible nature, the power of a brand can be difficult to translate to a balance sheet. Knowing the brand value is fundamental for every company to know its brand value and there are a number of methods to measure the brand value of a company, but in this work, we are not going to focus on how to measure the brand value, but we are going… Continue reading